Recently, Under Armour partnered with Alvanon, which had previously sculpted all of its physical fit forms, to build its fit forms as digital volumetric avatars. Those avatars replicate its proprietary fits and represent the full spectrum of “real” bodies.
A total of 18 designers will go against each other in a series of challenges for the final $250,000 prize and the chance to showcase their designs with Net-a-Porter.
The report explores the consumer-driven trends facing the industry, and the ways businesses are adapting. It also explores how businesses can digitally transform, in order to future-proof their supply chains in an unknown post-Brexit world.